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a. A trademark or distinctive name identifying a product, service, or organization.
b. A product or service so identified: bought a popular brand of soap.
c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.
d. A distinctive category; a particular kind: a brand of comedy that I do not care for.
2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.
b. A mark burned into a person's flesh for ornamental or aesthetic purposes.
4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.
5. A branding iron.
6. A piece of burning or charred wood.
7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).
tr.v. brand·ed, brand·ing, brands
1. To mark with a hot iron, as to show ownership: branded the steer.
2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.
3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.
4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]

brand′er n.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in classic literature ?
'I was in at him at nine, and he said, "In five minutes," so I put the steak on the brander, but I've been in thrice since then, and every time he says, "In five minutes," and when I try to take the table-cover off, he presses his elbows hard on it, and growls.
They appreciated or sneered at the morning editorials, jumped from labor conditions in New Zealand to Henry James and Brander Matthews, passed on to the German designs in the Far East and the economic aspect of the Yellow Peril, wrangled over the German elections and Bebel's last speech, and settled down to local politics, the latest plans and scandals in the union labor party administration, and the wires that were pulled to bring about the Coast Seamen's strike.
There is not only the herd, but the shearer and brander, and then the dresser, the curer, the dyer, the fuller, the webster, the merchant, and a score of others."
The minds behind the PepPod, Zach Zeldner and skip Meador--whose business cards sport the respective titles of "Zookeeper" and "Head Cattle Brander"--met playing soccer in Boulder and discovered tablet-based effervescent drinks on trips overseas.
Jonathan Lemalu was tremendous in the small cameo of Brander.
2 Best monogrammed steak brander: monogrammed steak brand by Williams-Sonoma There's only one thing better than a burger--and that's a burger bearing your initials.
Curated by art historian Kirstine Brander Dunthorne, the exhibition includes gifts and acquisitions made to the gallery's permanent collection of fine and applied arts.
John Joseph Brander, Wabash, Ind., died April 5, 2008.
-- Zbigniew Darzynkiewicz, M.D., Ph.D., Director, Brander Cancer Research Institute, New York Medical College, Valhalla, NY
The most effective store brander in this country right now, Trader Joe's, has a unique story, and when consumers shop there, they feel like they're in the plot.
In a seminal paper, Brander and Spencer (1985) show that under Cournot competition a domestic export subsidy allows a domestic firm to gain at the expense of a rival firm in another exporting country.
Chris Brander Ryan Reynolds Jamie Palamino Amy Smart Samantha James Anna Faris Carol Brander Julie Hagerty Mike Brander Christopher Marquette KC Stephen Root Clark Fred Ewanuick Dusty Dinkleman Chris Klein Tim Ty Olsson A one-time high school loser takes a second stab at love in "Just Friends," a surprisingly shrewd and energetic romantic comedy.