down-market


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down-market

adj
(Marketing) relating to commercial products, services, etc, that are cheap, have little prestige, or are poor in quality
Translations

down-market

[ˈdaʊnˌmɑːkɪt]
1. adjrivolto/a ad una fascia di mercato inferiore; (product) → dozzinale
2. adv to go down-marketrivolgersi ad una fascia inferiore di pubblico
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References in periodicals archive ?
The report shows peers complaining about the "down-market" dining experience in the subsidised restaurants.
He even went to the pages of a down-market tabloid rag to flatly deny it.
I'm really surprised that Pete has allowed himself to be manipulated in what has to be the worst PR stunt of all time, appearing on the front of a down-market rag.
Down-market (or low-end) products are consumer goods that are mainly sold to low-income people, according to sources.
The awful Gest, who appeared in ITV's Grease is the Word and a down-market spot late on Sunday night, surrounds himself with toadies who applaud his every action, thus encouraging him to greater excesses.
SHARYN Collins an elocution teacher, who cannot reveal her A-list client list because of confidentiality agreements, reacted with outrage to the idea that her name was down-market.
The city centre was at that point slipping into a down-market, down-at-heel place.
(7) And, after 1920, with the cheap subway reaching every working class corner of the Five Boroughs, the crowd became more down-market with far fewer middle-class visitors.
So much money is being spent on champagne - once the preserve of the rich and famous - in the UK for consumption at home, that it has been included on the official list of goods used to measure inflation at the expense of more down-market sparkling wine.
As an aspiring actress author Ayun Halliday wished to keep her business commitments and work life flexible: her Job Hopper: The Checkered Career Of A Down-market Dilettante provides both a funny and thought-provoking review of these many jobs which avoided regular paychecks, hard work, and a dress code.
But when such favoured multi-millionaires decide to go a bit down-market, for whatever personal motives - the car in question was owned by Catherine's mother it would seem - they should not be criticised for this.