But Mr Cameron's greenwash
was eco spin while Mr Brown grapples with the substance of what can be done.
Ironically, by choosing to greenwash
their images rather than green their basic operations, companies undermine their own chances for long-term viability and survival.
IT'S a greenwash
! Irish star War Of Attrition showed his class to win the battle for the Cheltenham Gold Cup - in which runners from the Emerald Isle raised a glass to a St Patrick's Day 1-2-3 yesterday.
THERE will be no whitewash in the Smurfit Champion Hurdle this season - more a greenwash
after Mac's Joy's trouncing of reigning champ Hardy Eustace and co in the Bewleys Hotels December Hurdle at Leopardstown yesterday.
The appointment, which has been slammed as a "greenwash
", came as his firm steps up plans to build an 800-mile pipeline that could threaten thousands of acres of sensitive natural wilderness.
But the hydropower industry will do everything it can to greenwash
But the plans have been branded "utter greenwash
nonsense" by environmental campaigners.
The 2015 APEC Summit seeks to 'greenwash
' continued plunder of the region's vast natural wealth, destruction of environments, and intensification of chronic mass poverty and inequity, with such flowery slogans as "building sustainable and resilient economies," said Clemente Bautista, national coordinator of Kalikasan.
Special interests in the timber, chemical, and plastics industries that feel threatened by the leadership standards have been working to undermine them, developing and promoting "greenwash
standards" that certify only partial or marginal improvements over business as usual.
Action is a newly founded non-profit dedicated to eliminating confusion in the green building marketplace.
Responding to a LEED alternative, environmental activists have chartered Greenwash
Action and released "A Closer Look at Green Globes." The seven-page piece portrays GBI as an organization behind a green curtain and dubs Green Globes "a 'green' building rating system backed by the chemical, plastics and timber industries." With the green building sector its immediate focus, Greenwash
Action "considers a standard worthy of the leadership' designation if it is a genuine change agent in its respective industries and continues to improve with time, driving market transformation to sustainability.
Trudie Styler branded his pre-election "hug a husky" Arctic photoshoot as a "greenwash
to get votes".