, however have slowed down and a halt has been put to the recent success it has enjoyed due to premiums price competitiveness.
market for several years, and while its sales volume is relatively modest, the superpremium
brand has been growing at a fast pace.
Ryba also points out that retailer private labels are expanding, with some going to five tiers (from superdiscount to superpremium
), as opposed to three (good, better, and best).
As far as the superpremium
spirits are concerned, these are the best of times.
grape-based vodka Ciroc, imported from France, increased sales by an eye-popping 700,000 cases last year (up 53.0%), also eclipsing the 2 million case mark for the first time.
Besides giving out free samples of the superpremium
bars, which helped pioneer the adult novelties segment 30 years ago, the truck will also serve as a center for adults to take a "stress-busting" moment from their hectic days by getting a massage from a licensed massage therapist or a manicure.
Ceja Vineyards, which produces superpremium
Napa and Sonoma wines, just broke into this potentially lucrative market, and tariff or no tariff, it does not plan to back out.
Bud parent Anheuser-Busch is launching its own superpremium
organic vodka brand, Purus, continuing its recent trend of branching out beyond domestic beer.
line of superpremium
all-natural pure fruit sherbets.
Now the company is introducing PerioTherapy, hoping that it will create a superpremium
Campbell Soup Co., Camden, N.J., brings restaurant-style soup to American homes with the launch of Campbell's Select Gold Label, its first line of ready to-serve superpremium